If leadership by example is the best way to inspire, you'll find plenty of inspiration in Striking it Rich.com. Rather than write another how-to-build-a-better-Web-site guide, Los Angeles Times columnist Jaclyn Easton profiles 23 successful sites, detailing what has brought these firms to their current status.
For those who think reading the stories of Motorcycle Online and HorseNet holds little interest for what they're trying to accomplish, Easton advises in her introduction that a site's content is irrelevant--it's how the business is run that matters. The one point Easton hammers throughout these profiles is that all the site owners are passionate about their businesses--a quality more important than such buzzwords as "interactivity" and "stickiness."
All of the subjects tell fascinating yet strikingly similar tales en route to becoming "incredibly successful" (though Easton's use of the term is a bit fuzzy). All of the profile subjects conducted extensive research and think more about how to serve their customers than what type of animation to include on their site. It's hard not to be inspired by a successful Web company whose business offers auctions of remnant steel (Weirton Steel).
For anyone who isn't sure how to make a Web-based business a success, Striking it Rich.com is essential reading
This text tells the story of the entrepreneurs who are making money, anywhere from six figure grosses to multi-millions. What makes these stories so compelling is that while they share a common denominator of genuine Internet success, not one took the same route on the Information Superhighway.
Even as Net traffic soars, a general feeling persists that nobody--save computer and sex sites and a few other big-time exceptions--is really making money online. Hogwash, proclaims Los Angeles Times columnist Jaclyn Easton. She began tracking successful smaller Web enterprises back in 1995, and in her new book does an excellent job of putting this profit-myth to rest by revealing exactly how nearly two dozen mom-and-pop cyberventures are racking up "significant revenues" right now
StrikingItRich.Com: Profiles of 23 Incredibly Successful Websites That You've Probably Never Heard Of offers the best in-depth examination yet available of what makes such winners tick. Following a foreword by Amazon.com founder and CEO Jeff Bezos, Easton presents highly detailed portraits of a diverse collection of sites with little in common except for one crucial ingredient in her bottom-line recipe for online prosperity: "Be the first, be the best, or be different." Exactly how sites like iPrint, Horsenet, The Knot and Ask the Builder achieve this, of course, is as different as the cyberproducts they're peddling. Precise information on site creation, content development, revenue streams, promotional programs, and other operational aspects make this an extremely practical and motivational read.
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25-01-2010
Striking It Rich - Profiles of 23 Incredibly Successful Websites You've Probably Never Heard Of
