Straight from the CEO (Audio Book MP3)
Audiobook | English | Unabridged | Simon & Schuster 2000 | ISBN: 0671872273 | MP3 16000Hz 40kbps | 3 hours | 50.3 Mb
The World's Top Business Leaders Reveal Ideas That Every Manager Can Use is an accessible nuts-and-bolts examination of the way in which heads of some three dozen major corporations from around the globe look at critical matters such as motivation, creativity, customer service and revitalization. Individual chapters devoted to the reflections of top executives from powerhouses including British Airways, OshKosh B'Gosh, Pitney Bowes, and Swisscom are interspersed with sidebars that add analysis along with an overall perspective.
The idea is as intriguing as it is simple: Why not have CEOs speak directly about the major issues that they face? The result is this uneven book, edited by the Price Waterhouse coauthors of The Paradox Principles and Better Change. When the book works, it works well. We hear a droll Colin Marshall, head of British Airways, explaining how he learned the value of customer service while serving as a cadet purser in the 1950s. Michael Z. Kay, CEO of LSG/SKY Chefs (an airline food service company), offers advice about turning around a losing venture in the form of a memo to a mythical peer.
Many of the CEOs' comments, however, can be self-serving. Quips like "Monsanto is a textbook example of the courage, drive and energy it takes to create change in an organization" would have more credibility if not being made by the respective company CEOs, in this case Robert B. Shapiro. Nevertheless, from CEO reports on Siemens's experience in "Turning Supertankers into Speedboats" to Chase Manhattan's "Art of the Inclusive Merger" and Young and Rubicam's use of creative marketing as a "Core Strategy," a lot of capital ground gets covered.
Based on a collection of essays by global corporate leaders, the book is structured around 6 themes: globalisation, radical change, leadership, culture, innovation, and customer relationship. Percy Barnevik of ABB, explains how to balance global resources and local autonomy, Richard Evans of British Aerospace shows why radical changes required CEOs to get out of their ivory towers. The book is well illustred and easy to read. It doesn't contain academic theory or consultancy methods. It is a step by step guide explained by experienced CEO who can help solve your company's problems.
Straight from over thirty of today's most innovative CEOs come the ideas that are reshaping and reinvigorating the modern corporation-written exclusively for this book. Straight from the CEO is a major work, because the world rarely hears directly from the great contemporary business leaders-the chief movers and shakers of major corporations. Working closely with the Price Waterhouse management team, a wide variety of chief executives who are successfully managing today's rapid pace of economic change present their ideas about leading and motivating people, unleashing innovation and creativity, and learning from customers to revitalize their businesses. Among the CEOs represented in the book are the heads of British Airways, Compaq Computer, Monsanto, Royal Dutch/Shell, Enron, Chase Manhattan Bank, and Warner-Lambert. The scope is worldwide: from Bangkok to Jakarta, from Dusseldorf to Dallas. No ivory tower theorizing, no speeches, no "consultant speak," these are the practical insights of leaders who every day must find ways to test and validate new ideas, implement change to improve the bottom line, and ultimately focus on the core ideas that will truly reshape their corporation.
Straight from the CEO is an important tool for managers at every level, focusing on such issues as creating loyalty to customers, organizing globally, fostering individual employee motivation, and leveraging corporate values to enhance performance. These are the pressing issues that face every manager who strives to sort out valuable contributions from impractical ideas, the gold from the dross, and then take action that gets results. As intellectually stimulating as it is practical, Straight from the CEO is an invaluable report from the executive trenches.
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26-01-2010
Straight from the CEO (Audio Book MP3)
